The terms of working together, stated before you ask.
Most white-label arrangements go wrong on the operational details rather than the SEO itself — unclear turnaround, unclear scope, unclear who talks to the client. So here they all are, before the first call.
Onboarding, step by step
- Step 1
Free audit
Send one client site. I return a real audit — technical findings, content gaps, and a prioritised roadmap — in your template. No call needed first, no commitment after.
- Step 2
Fit call
Fifteen minutes on your client mix, the volume you need covered, and how you prefer to communicate. If I can't hold your volume, I'll say so on this call rather than after you've committed.
- Step 3
Scope & terms
Scope, turnaround, reporting format, and rate agreed in writing before any paid work begins — so there's nothing to renegotiate mid-project.
- Ongoing
Delivery
Work delivered to the agreed cadence, under your brand, ready to forward. You get a status update before you have to ask for one.
How the partnership actually runs.
Want the detail behind any of these?
Communication tools, NDAs, reporting templates, capacity, pricing, how a first project starts — ask on the free audit and I'll walk through whichever ones matter to you.
The things agencies ask on the first call.
What exactly does the free audit include?
A technical crawl summary, indexation and Core Web Vitals findings, on-page issues on the key pages, a content gap view against a competitor, and a prioritised list of what to fix first. Delivered in your template if you send one. It's the same audit I'd charge $400 for — the point is that you see the quality before you spend anything.
Do you work under NDA?
Yes. I'll sign your NDA, non-solicit, or subcontractor agreement before we start. Confidentiality is the default whether or not paperwork is in place — your agency and your clients are never named anywhere.
Will my client ever know you're involved?
Only if you decide to tell them. All work is delivered under your brand, and I have no contact with your clients unless you specifically bring me into a call as part of your team.
What's the time zone situation?
I'm in Pakistan and structure my working day around US and UK business hours. Practically, work delivered overnight tends to be waiting when your day starts. My average response time across 22 contracts is 0–4 hours.
How do we start?
Send one client site for the free audit. If you like what comes back, we do a fifteen-minute fit call and scope a first paid project — usually one audit or one technical sprint on a single site before anything ongoing.
How many agencies do you work with?
A deliberately small number. Turnaround commitments only mean something if the capacity behind them is real, so I'd rather decline volume than miss a deadline you've already promised your client.
Are your prices negotiable at volume?
Yes. The published rates are the starting point for a single site. If you're placing several sites or committing to a standing monthly block, tell me the volume on the fit call and I'll price it accordingly.
What if the work isn't up to standard?
Tell me and I'll fix it, at no charge, before it reaches your client. That's the whole arrangement — if my work makes you look bad, I've failed at the job you hired me for.
Question not answered here?
Ask it directly — over WhatsApp, email, or by sending a client site for the free audit.
Start with a free audit, not a contract.
Send one client site. You get a real audit you can forward, and you judge the partnership on the output rather than on a sales call.