The numbers, up front.
You have a margin to protect and a client quote to build. Making you book a call to find out what delivery costs wastes both our time, so here it is.
White-Label SEO Retainer
Most partnersThe whole SEO function for one client site, delivered under your brand. Most partnerships run on this.
SEO Audit & Roadmap
A pitch-ready diagnostic you can put in front of a prospect or a new client.
Technical SEO Sprint
The work most agencies can't staff part-time — crawlability, speed, schema, migrations.
Local SEO
Map pack and local organic work — my deepest specialism, six BrightLocal certifications.
Content & On-Page
Keyword-mapped content production your client can publish as-is.
Overflow Hours
Ad-hoc capacity when something lands that your team can't absorb this week.
What this leaves you
A typical small-agency SEO retainer, with delivery outsourced:
- You bill your client
- $2,500
- White-label retainer
- −$850
- Your margin
- $1,650
Illustrative. Your billing rate is yours to set — the point is that you can do this arithmetic before you contact me.
Terms
- Scope, turnaround and rate agreed in writing before work starts
- Monthly retainers billed monthly, projects billed on delivery
- Volume pricing available across multiple sites — ask on the fit call
- No long-term lock-in; 30 days' notice either way on retainers
The things agencies ask on the first call.
What exactly does the free audit include?
A technical crawl summary, indexation and Core Web Vitals findings, on-page issues on the key pages, a content gap view against a competitor, and a prioritised list of what to fix first. Delivered in your template if you send one. It's the same audit I'd charge $400 for — the point is that you see the quality before you spend anything.
Do you work under NDA?
Yes. I'll sign your NDA, non-solicit, or subcontractor agreement before we start. Confidentiality is the default whether or not paperwork is in place — your agency and your clients are never named anywhere.
Will my client ever know you're involved?
Only if you decide to tell them. All work is delivered under your brand, and I have no contact with your clients unless you specifically bring me into a call as part of your team.
What's the time zone situation?
I'm in Pakistan and structure my working day around US and UK business hours. Practically, work delivered overnight tends to be waiting when your day starts. My average response time across 22 contracts is 0–4 hours.
How do we start?
Send one client site for the free audit. If you like what comes back, we do a fifteen-minute fit call and scope a first paid project — usually one audit or one technical sprint on a single site before anything ongoing.
How many agencies do you work with?
A deliberately small number. Turnaround commitments only mean something if the capacity behind them is real, so I'd rather decline volume than miss a deadline you've already promised your client.
Are your prices negotiable at volume?
Yes. The published rates are the starting point for a single site. If you're placing several sites or committing to a standing monthly block, tell me the volume on the fit call and I'll price it accordingly.
What if the work isn't up to standard?
Tell me and I'll fix it, at no charge, before it reaches your client. That's the whole arrangement — if my work makes you look bad, I've failed at the job you hired me for.
Start with a free audit, not a contract.
Send one client site. You get a real audit you can forward, and you judge the partnership on the output rather than on a sales call.